In November 2019, the regional leader in the production of medical diagnostic products, BioGnost, traditionally exhibited for the seventh time at the world’s largest Medica fair in Dusseldorf, which led to a significant increase company’s exposure and exports in the international markets. The company presented its highly standardized products in the fields of histopathology, cytology and microbiology. Experience from the fair has shown that the company can compete with prices and quality in the demanding export markets of Europe and elsewhere in the world, and that it can take a larger market share than it has done so far. Personal meetings with customers and distributors helped promote BioGnost as a trusted partner. Further cooperation with the established contacts will continue in the future, which will help BioGnost in sustainability and strengthening international business. At the Medica fair, exhibitors from all over the world show new products and technological innovations in medical diagnostics every year, which has helped BioGnost to discover new trends and to remain competitive on the world market. The company’s participation in the fair was co-financed by the European Union from the fund “OP Competitiveness and Cohesion 2014-2020” with the aim of expanding the market and increasing the company’s exports.