BioGnost, a leading regional manufacturer of medical diagnostic products, participated for the third year in a row in the world’s largest laboratory trade fair Medlab Middle East in Dubai with the aim of strengthening market positions in Europe, Asia and Africa. The company’s exhibition was led by Ivan Marchiotti and Mirjana Ulip-Marchiotti, BioGnost’s owners. The only company from Croatia at the fair showcased its sophisticated products in the field of histopathology, cytology and microbiology that attracted a very lively attention of visitors. Great interest in the company’s products has led to quality cooperation with many partners who have become part of BioGnost’s global network of satisfied customers. Cooperation was established with new distributors, which had a positive impact on the company’s export results. Attending the trade fair also led to the discovery of new technological solutions and trends in medical diagnostics. The achieved cooperation will help BioGnost in further growth in fast-growing markets and to present itself in the best possible way in the world. The company’s participation in the fair was co-financed by the European Union from the fund “OP Competitiveness and Cohesion 2014-2020” with the aim of expanding the market and increasing the company’s exports.